Citizen Change - Wikipedia
The campaign's message, promoted on t-shirts and other things, is "Vote or Die!", a phrase adapted from Join, or Die, a well-known cartoon by Benjamin Franklin. P. Diddy said at the time that its mission was to make voting "hot" and "sexy." The 2004 campaign included a line of "Vote or Die" t-shirts, an album, a voter registration push in cities and campuses nationwide, and commercials on such outlets as MTV and BET.
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